In the mid-1950s Roland S Ball (Ernie) opened what was the first electric guitar store in the world. Ernie Ball is now a leading innovator of guitar strings. The company was the first to offer rock strings with the introduction of Slinkys, and further revolutionised the market by offering guitarists Custom- Gauge® single strings. The Ernie Ball family of legendary artists include the legendary Eric Clapton, Jimmy Page and Slash!
Preferred by professionals and artists worldwide, the Ernie Ball Slinky Electric Guitar Strings are manufactured for quality, performance and longevity. These electric guitar strings are made from nickel plated steel wire covering a hex shaped steel core wire.